[00] Services / Web & App / CRM Development
Never lose a lead you paid for.
A CRM built around how your team actually sells, from the first enquiry to the signed deal, so no lead is forgotten and no follow-up slips.
LatentIQ provides CRM Development services from Hyderabad, India, for businesses in India, the USA, the UK, Australia and Thailand. A CRM built around how your team actually sells, from the first enquiry to the signed deal, so no lead is forgotten and no follow-up slips.
[02] You'll recognise this
The problem before the build
Leads arrive from portals, ads, WhatsApp and calls, and end up in spreadsheets and personal phones. Follow-ups depend on memory, and you find out a deal is lost only after it’s gone.
- 01
Leads scattered everywhere
Nobody sees the full list, and the same person gets called twice.
- 02
Follow-ups that slip
Interested buyers go cold because no one called back on time.
- 03
No clear ownership
Leads bounce between salespeople, and customers repeat themselves.
- 04
Managers working blind
No view of response times, conversions or why deals are lost.
[03] What changes
From reactive to ready
- No lead forgotten, no follow-up missed
- Every customer with one owner and one history
- Managers who can see where sales are leaking, every day
[04] What we build
What we build for CRM development
- One lead database fed by portals, ads, your website, WhatsApp, Excel imports and your old CRM, with duplicates removed automatically
- Lead assignment rules, so every customer has one owner from first call to closing
- Automatic follow-up reminders and a daily task list for every salesperson
- Calling built in: click-to-call, an agent dialer, call recording and AI call summaries that fill in the CRM for you
- Sales pipeline, deals, quotations and bookings
- WhatsApp and email messages from approved templates
- Dashboards for managers, from lead source to closed deal
[05] How we get there
A practical path from problem to outcome
- 01
Map your sales process.
How leads arrive, who calls them, and where they get lost.
- 02
Build the core first.
One lead list, clear ownership and follow-up reminders.
- 03
Add calling and messaging.
So every conversation is recorded against the right customer.
- 04
Add AI where it saves time.
Call summaries, lead scoring and next-step suggestions, once there’s enough data.
[06] What you get
A result your team can use
- A CRM shaped to your sales process
- Your existing leads moved in and cleaned up
- Integrations with your portals, phone system, WhatsApp and email
- Dashboards and ongoing support
[07] Proof
Where we've done it
- 01
Real estate CRM
One platform for lead capture, an agent dialer with AI call summaries, lead scoring, property matching, site visits, bookings and dashboards. Every customer keeps one agent from first call to booking. Built for 20+ real estate clients.
- 02
Alzake, Dubai
A CRM for agents and brokerages inside a full real estate platform, used by around 20 companies.
Read the story → - 03
Brigade Group (pilot)
An AI lead filter that removes junk leads before they reach sales; 4 in every 10 leads called now book a meeting.
Read the story →
[08] In your industry
What this looks like in your industry
- Real estateLeads from 99acres, MagicBricks and ads in one place, one agent per buyer, site visits and bookings tracked.
- HealthcarePatient enquiries and appointment follow-ups for hospitals and clinics.
- Finance & accountingClient onboarding, document requests and renewal reminders.
- Retail & e-commerceRepeat customers and B2B buyers followed up on time.
[09] Where we deliver
CRM Development for clients in five countries
Built by our team in Hyderabad, India, for businesses in India, the USA, the UK, Australia and Thailand.
- HyderabadOur office in Kukatpally: meet the team in person.
- IndiaSame time zone, remote across every city.
- United StatesWritten daily progress across a 9.5–10.5 hour gap.
- United KingdomThe UK morning shared every working day.
- AustraliaThe east-coast afternoon shared every working day.
- ThailandAbout 6.5 shared working hours, all year.
[10] FAQ
Questions leaders ask first
Q01Why not just use Salesforce, Zoho or HubSpot?
If an off-the-shelf CRM fits how you sell, we'll say so, and we can set it up or connect to it. We build a custom CRM when your process doesn't fit (one agent per buyer, inventory matching, portal integrations) or when per-user licence costs keep growing with your team.
Q02Can you move our existing leads?
Yes. We import from Excel, CSV and your current CRM, and remove duplicates on the way in.
Q03Can it connect to our phone system and WhatsApp?
Yes, through supported telephony providers and the WhatsApp Business API. Call recording follows the consent rules that apply to you.
Q04Do you provide CRM Development for clients outside India?
Yes. Our team in Hyderabad delivers CRM Development for clients in India, the USA, the UK, Australia and Thailand. We agree a shared call window and send written weekly updates, so the time difference never stalls the work.
Q05Who owns the work when the project ends?
You own your data and, once fees are paid, the custom work built for you. We keep our reusable tools and know-how. Your signed agreement sets the final terms.